The bikini is perhaps the most popular female beachwear around the globe, according to French fashion historian Olivier Saillard due to "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women."[5] By the mid 2000s bikinis had become a US$811 million business annually, according to the NPD Group, a consumer and retail information company.[6] The bikini has boosted spin-off services like bikini waxing and the sun tanning industries.[7]
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