Park Ki Ja (Kim Hye Soo) is the perfectionist editor at Style magazine. She's extremely confident, stubborn, & self-centered, but also has a killer fashion sense. In her youth, Ki Ja dreamed of studying at Parsons The New School for Design in NYC, but her hopes were crushed after the Korean economic crisis led her father to commit suicide. Soon after her father's death, Ki Ja's mother moved to Canada, but Ki-ja stayed behind in Korea. At the time she couldn't leave her boyfriend Seo Woo Jin (Ryu Shi Won) behind, who was studying to become a doctor. But, Woo Jin eventually dropped out of medical school and moved to New York to become a chef. Since that time, Ki Ja has worked her way up from a lowly assistant to a highly respected editor.
Meanwhile, Woo Jin did become a chef and eventually returned to Korea to open a restaurant. His restaurant named "Mackerel" became a hit, especially with the ladies. Woo Jin himself is quite the ladies man, having good looks and exemplary culinary talents. He then meets Ki Ja again as well as her assistant Lee Seo Jyung (Lee Ji Ah).
Seo Jyung Lee has worked as Ki Ja's assistant for over a year. Even though she has come close to having a nervous breakdown because of her demanding boss. Seo-jeong initially hoped to become a writer, but because of her financial situation took a part time job at Style magazine. When Seo-jeong meets Woo-jin she becomes enamored with him. She knows that Woo Jin is Ki Ja's ex boyfriend but she can't control her feelings for him.
Lastly, Kim Min Jun (Lee Yong Woo) is a photographer at Style magazine. He follows Ki Ja around like a lost puppy dog due to his overwhelming feelings for her. Because of Ki Ja, Min Jun has stayed at Style magazine even when better offers came calling. When Min Jun notices the attention that Woo Jin receives from both Ki Ja and Seo Jyung he feels jealousy.
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